{"store":{"baseInfo":{"podcastTitle":"Crack the Code","slug":"crackthecode","podcastDescription":"Crack the Code from Code3 brings you the latest on how to handle the behind the scenes challenges marketers face every day. Team members from the award-winning agency chat with key figures in marketing leadership from the most influential brands in the world to talk about what they do, what they’ve done, and how they make winning look easy. Each week, you’ll hear from creatives, analysts, CMOs, and more on how to launch successful in-market plays again and again – and what it takes to crack the code.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15044632/c3-ctc-cover_1500x1500_h3jkpq.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15044632/c3-ctc-cover_1500x1500_h3jkpq_1200x628.jpg?s=4eea3178dd991a803c700dc0359bf6c8&e=jpg","podcastUrl":"https://crackthecode.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/crackthecode/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-rxums-e59018","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":15,"gmtAdjustment":"GMT-05:00","useDaylightTime":1,"value":-5,"text":"(GMT-05:00) Eastern Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/New_York"},"podcastDownloads":null,"totalEpisodes":30,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Code3","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-rxums-e59018-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fcrackthecode.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog15044632%26podcastIdTag%3Drxums&dfl=https%3A%2F%2Fcrackthecode.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/0joh6TtrHnSXpOhr1S5TIv","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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About Code3

Code3 is a performance-driven digital marketing agency operating at the intersection of media, creative, and commerce. We exist to accelerate growth for our clients across the most powerful platforms to drive results at scale. Code3 delivers best-in-class digital marketing services with quality, efficiency, and speed at the forefront of our partnerships. Our teams are fully immersed in their client’s businesses and are personally committed to their development, growth, and success. Today’s landscape demands brands and advertisers be everywhere at all times. At Code3, we make this possible with a complete service offering that lives under one roof.

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In this episode of Crack the Code, we're doing a deep dive on what it takes to build fandom. Listen in as we speak to Matt Knighton of SailGP and Code3's own Anne Beuhner about the wins and learnings of creating sports messaging and content for the niches and expanding to the masses.

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Crack the Code Video: Breakthrough Sports Messaging

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